William (Will) Kline
Founder · Chief Sales Officer
Oakland, California · willkline@willkline.com
Twenty-plus years in high-end audio — sales, brand management, and training across McIntosh Group, Sumiko/Fine Sounds, and Shunyata Research. Now builds and runs the software his businesses depend on: storefronts, back-office tools, and the glue between, in TypeScript + Postgres.
Experience
10 rolesAmplify MeLive
Chief Sales Officer (CSO)· Self-employed
Jan 2025 — present · 1 yr 3 moWyoming · Remote
The tide that rises for the industry I love.
- Managed marketing stack purpose-built for specialty audio dealers: social, local search, reputation, and lead intelligence — operated by people who have worked actual showroom floors.
- 1,519 dealers mapped; 1,385 brands tracked on the dealer-intelligence layer.
- 30-day onboarding cycle, no long-term lock-in.
Next.js · TypeScript · Supabase · Stripe · HighLevel
Shunyata Research Corp.
International Sales and Marketing· Full-time
Feb 2024 — Dec 2024 · 10 moPoulsbo, WA · Remote
International sales and marketing for Shunyata — the reference in high-end audio power conditioning and cabling.
- Sales training
- International marketing
Sonus faber
Global Training Manager· Full-time
May 2022 — Oct 2023 · 1 yr 5 moVicenza, Veneto, Italy
Global training development and North American training implementation.
- Branding & identity
- Team management
- Hosted "Choosing the Perfect Speakers & Speaker Positioning"
- Hosted "Gramophone LIVE! with Sonus faber"
- Hosted "Hear Here! Top Features to Look For In Your Next Speaker Purchase or Upgrade"
McIntosh Group Inc.
North American Brand Manager — Sonus faber· Full-time
Jan 2017 — Oct 2023 · 6 yrs 9 moNew York, United States
A member of the McIntosh Group family of high-end audio companies. Sonus faber is a high-performance loudspeaker manufacturer based in Vicenza, Italy. Reporting directly to the VP of sales.
- Executive market communication and activation strategy
- Product and channel management
- Market strategy research and analysis
- Sales team and distribution network support
- Training development and instruction
- Event coordination and execution
- Information systems management
- Multi-media content development and oversight
- Strategic partnership management
Fine Sounds Americas
Inside Account Manager — North America· Full-time
Mar 2015 — Jan 2017 · 1 yr 10 moNorth America
Brand support, dealer training, business growth and sales strategy development.
- Brands represented: Audio Research, Sonus Faber, Sumiko, McIntosh, Wadia, Pro-Ject, Pryma
Sumiko / Fine Sounds
Western Regional Sales Manager· Full-time
Sep 2014 — Mar 2016 · 1 yr 6 moBerkeley, CA
Developing business growth strategies and enhancing the dealer network across CA, WA, OR, NV, HI, and AK.
- Brands represented: Sumiko, Sonus Faber, Audio Research, Wadia, Pro-Ject
- Sumiko Audio — hi-end products in North America: one of the largest importers and distributors of hi-end products in North America.
Music Lovers Audio
Manager· Full-time
Jul 2013 — Sep 2014 · 1 yr 2 moBerkeley, CA
Finest home-theater and audio installation in San Francisco and the Bay Area.
- Maintained highest revenue and margins of any salesperson in the location.
- Orchestrated a radio-based advertising campaign that led to nation-wide television coverage for the company and select brands.
- Trained salesmen with no prior sales experience who have since become consistent top-of-month performers.
- Implemented a stream-lined shop maintenance schedule that noticeably improved store-wide organization and cleanliness.
- Earned the nickname "Zen Master" for signature unbreakable cool temperament and grace under fire.
Assistant Manager
Jan 2006 — Jul 2013 · 7 yrs 6 moBerkeley, CA
Consistently top-salesman award with both highest profit and highest margins of any sales personnel in the company.
- Implemented a cloud-based scheduling system that significantly reduced downtime and scheduling issues for both sales and field crew.
- Coordinated training of sales personnel across two locations while maintaining the most consistent sales numbers in the company.
- Maintained customer database, store network, and data management systems.
- Earned the nickname "Eagle Eye" for sharp vision for the company and attention to detail.
- Orchestrated scheduling, advertising, setup and breakdown of numerous trade shows.
Circuit City
Manager in Training
Mar 2005 — Jan 2006 · 10 moEmeryville, CA
Became the driving force in transitioning a "brown-level" location to platinum level — highest numbers in the region within two months of hitting the sales floor.
- Consistently achieved sales numbers higher than the entirety of the remaining departments of the store combined.
- Earned two monthly awards for the top-ten sales numbers in the entire country.
MadCool Enterprises LLC
Managing Partner· Self-employed
Jan 2000 — Feb 2004 · 4 yrs 1 moFleetwood, PA · Hybrid
Developed business strategy for this startup from scratch.
- Acquired relationships with manufacturers and distributors.
- Created web presence and implemented a web-based marketing campaign.
- Managed POS systems and customer database.
- Achieved profitability within three months of founding.
- Increased revenue by an average of 32% each month.
- Facilitated a lucrative merger with an online retailer.
Brands represented
Across two decades of retail, regional, and brand-management roles
- Sonus faber
- McIntosh
- Audio Research
- Sumiko
- Wadia
- Pro-Ject
- Pryma
- Shunyata Research
- Wilson Audio
- VTL
Projects
Amplify Me
2025-2026Operating system for audiophile retailers.
Inventory, showroom, and a buying guide that respects the listener. Built solo: Next.js · Supabase · Stripe · HighLevel CRM.
Next.js · TypeScript · Supabase · Stripe · Tailwind
MadCoolStuff
2026The info hub for AI hardware.
Independent coverage of the GPUs, accelerators, workstations, and edge devices actually building the AI economy. Same stack as Amplify Me, plus ComfyUI pipelines for product photography.
Next.js · Supabase · Stripe · ComfyUI
MadCoolMoney
2026A real-time dashboard for traders and investors.
Live markets data, signal-level charts, and the numbers that matter — filtered, framed, and made decision-ready. MDX · Plaid read-only · charts.
Next.js · MDX · Plaid · Vercel
Skills
TypeScript · Next.js / App Router · Postgres · Stripe · Supabase · Tailwind
Python · ComfyUI · FastAPI · Sentry/PostHog instrumentation · GitHub Actions CI/CD
Industry · High-end audio sales · Brand management · Dealer training · International marketing · Event coordination · Distribution network strategy