willkline.com

Now — 2026-04-24

What I'm working on.

An indie-web convention. Snapshots of where my attention is this month, not curated reels of things I've shipped. Updated when the mix changes.

Shipping

Amplify Me — the managed marketing stack for specialty audio dealers. 1,519 dealers mapped, 1,385 brands tracked; the operator-led moat keeps widening. Day-to-day: dealer onboarding, copy, and tuning the intelligence layer.

Building

MadCoolStuff — pivoting from the HiFi-content v2.0 site into a proper info hub for AI hardware. Reviews, benchmarks, and buying guides for practitioners specifying actual rigs — not the keynote-watching crowd.

MadCoolMoney — a real-time dashboard for traders and investors. Live charts, signal-level overlays, and the dozen numbers that actually drive a trading day. Replaces the placeholder WordPress aggregator currently at the domain.

willkline.com — the umbrella hub you're on. Purpose-built to tie the three brands together without forcing visitors through any one of them.

Toolchain

  • TypeScript
  • Next.js App Router
  • Supabase
  • Stripe
  • Tailwind
  • Playwright
  • Biome
  • ComfyUI
  • Wan2GP
  • LTX-2.3

Distrustful of heavy frameworks.

Not right now

Consulting engagements outside the umbrella. Speaking gigs. Anything that doesn't ladder to one of the three brands or the main hub. Happy to talk at willkline@willkline.com anyway.

Last shipped